Branding
Reboot
Fusion Signage is the easiest digital signage manager. The brand previously had vibrant colours and the key imagery sat alongside line drawings and 3D objects.
As Fusion was expanding, we decided to rebrand it so we could fit the new direction of the business. We tried to focus on some key words: Modern, Simple, Easy-Going, Clean. I took this focus and created a new set of colours, updated logo and new key imagery and design documents.
This is part of the style document that was created to generate elements for the final branding guide.
WEBSITE AND APPLICATION
I also created a website design from the ground up and completely redesigned the Fusion Signage application. Some screens are shown below.
